My affinity towards Media & Entertainment industry has made me to ask these questions again and again everyday!
So I set out to do a study on Social Media trends and future...
As I started reading articles and statistics about Social Media aka We 2.0 technology, UCG, Media Communities, etc., I realised that there are quite a lot of benefits of embracing this technology. At the same time I also see a major challenge in the way leaders look at this paradigm shift of engaging people to do any or every activity.
